China: Asustek to launch Intel-based entry-level affordable ZenFone series in March.
Francisco De Jesùs.
Asustek will test the China, Southeast Asia and other emerging markets, offering its 4,5 and 6 inch Intel-based entry-level ZenFone smartphones series. Priced for US$99, US$149 and US$199, respectively, unlocked.
The company plans to ship 10 million smatphones units in 2014 for a total of 6 ZenFones launchs in the year.
Asustek have to confront a tough competition like the China's top-4 handset vendors - ZTE, Huawei, Lenovo and Coolpad - all aim to ship over 50 million smartphones in 2014, while other second-tier brands including Xiaomi Technology are also ramping up their shipments.
Analyst said, Asustek should be able to ship at least over five million smartphones in 2014 compared to slightly over one million shipped in 2013.